Wednesday, August 24, 2011

Dokko Jin moves in on Seung-gi’s refrigerator CF

They really did it! Dokko Jin did say that he’d move in on Seung-gi’s CF territory if he didn’t help get Gu Ae-jung on Steel Heart, and now it looks like he’ll be sharing the limelight (and hugs!) as a result. Capitalizing on the meta brilliance of the Hong Sisters’ drama Best Love, Samsung has actually brought Cha Seung-won onboard to guest star in one of Lee Seung-gi‘s refrigerator CFs. (He’s their main brand model, so he has an entire series of these.) There’s so much drama-meta-meets-fiction-meets-reality that I don’t know what’s what, but it cracks me up.

So backstory, in case none of this makes sense: Seung-gi made a memorable cameo appearance on Best Love as a show of support for the Hong Sisters, since he was the leading man in their last drama, My Girlfriend Is a Gumiho. In the cameo, Seung-gi played a bizarro-world version of himself, with a secret backstage ego the size of Jupiter. He was Dokko Jin’s Mini-me, and they had a hilarious exchange where Dokko Jin threatened to steal his fridge CF if he didn’t use some star power to help Ae-jung score a tv appearance.

And now, here they are in the same pose, all over again. Hee. I actually don’t know if Cha Seung-won is playing himself or Dokko Jin in the CF, because Seung-gi doesn’t really play himself in them either (though it’s pretty much a thinly-veiled version of him). You can see an example of a shoot below, where he mostly gives that Super Puppy Look of Deliciousness at an array of foods, sings a song about kimchi, and then hugs his mom, like a proper boy next door. You can see why he’s the poster manchild for the fridges. The thing I don’t get though is why there are as many models of refrigerators, per each mom/girlfriend/wife/personality type/color scheme/mood/marital bliss status/food and beverage preference/level of OCD. It’s a little insane. My fridge keeps my shit cold. Yeah.

Cha Seung-won hilariously admitted, “Seung-gi is the first man I’ve ever hugged for a drama or a CF shoot.” HAHAHA. My mind is taking the he’s my first concept and just going to weird places. He added, “Seung-gi has a reputation for being sincere and polite, but he’s really like that in person, and seeing such a sincere hoobae has made my attachment grow.” Aw. How cute are they? I’m sold. Sign me up for the model that cooks my food. And comes with Seung-gi.

Via IS Plus
Translated @ Dramabeans


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