Sunday, March 06, 2011

Big Bang records early success with latest album

Big Bang made its first television appearance on Monday to promote the band’s fourth album, which is aptly named “The 4th Mini-Album.”

The veteran boy band gave a special hour-long performance called “The Big Bang Show” on SBS, signaling their return after a two-year absence.

Although it aired at midnight - well after prime time - all 30 ad spots were sold, showing that the group is still a moneymaker.

Big Bang performed songs from The 4th Mini-Album, along with some previous hits.

They also did a parody of the hit SBS drama, “Secret Garden.”

The album was released at record shops on Feb. 24 and on the Internet on Feb. 25. Two videos for the album were shot in Las Vegas.

The album immediately rose to the top of charts in Korea and abroad - hiting No. 10 on iTunes in the United States and No. 9 on the Canadian iTunes chart, YG Entertainment said in a press release on Friday.

In New Zealand and Finland, they have seen even better numbers - reaching No. 5 and No. 3, respectively, according to the press release.

The early success comes in spite of the fact that the group has not yet promoted the album outside of Korea and that all of the tracks were recorded in Korean.

Immediately after its release on Thursday, the album became No. 1 on many domestic online music charts, such as Melon, Dosirak, Cyworld and Bugs.

Big Bang’s latest album is the result of years of YG Entertainment’s philosophy of asking its artists to deliver Western-style pop, R&B and rap, but with a style all their own.

Although the usage of electronic sounds seems over the top - especially in their title song “Tonight” - the album does reflect the group’s unique characteristics.

The song “Cafe” is particularly notable in that it provides a fresh mix of midtempo beats with the subtle sound of a piano to accompany the group’s falsetto-style of song.

A special will air on Mnet titled “Big Bang TV Live” on March 3.

JoongAng Daily


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